Career coaches recommend tailoring your subject line to the role. This is why nobody opens anything. Fear, unlike relevance, has a 100% open rate.
Subject: URGENT: your car is being towed
You: Apologies for the subject line — it was this or nothing, and I’ve tried nothing. I’m writing about the marketing role. CV attached.
Recruiter: …I take the bus.
You: Then you’ll appreciate a candidate who does his research. Interview?
Field note: open rate 100%, reply rate 100%, escorted-from-the-building rate also trending strongly.