Trivia podcasts and pub quizzes have made the fun fact a currency, and every household now has someone expected to mint them.
Meet demand. Each morning, deliver one new fact with confidence — that the North Sea is on a slight slope, that pigeons are leased from the council — and move on before questions form. Field notes: authority holds for four days, after which the household starts fact-checking the weather. By week two your partner has a second phone, used only for looking things up while you are talking.